CLIENTS

Over 8 years I have optimised campaigns & strategies for 3 award-winning agencies & my own clients.

I've supercharged the ROAS of multiple worldwide enterprises generating millions monthly,

Africa's largest designer reseller, the creator of the barcode, and a whole lot more.

I've already led 85 brands to success, will yours be next?

MY DIGITAL MARKETING AGENCIES

ONLINE MARKETING GURUS

SENIOR DIGITAL MARKETING MANAGER

I managed over 35 brands' paid ad accounts at Australia's leading digital marketing agency, proving myself with consistent effort & dedication to performance perfection.

As the top senior PPC manager I led the international team, supporting 4 consultants. Proudly ensuring they achieved clients' goals through strategic collaborative mentorship.

PLATINUM SEED

DIGITAL MARKETING MANAGER

PS is one of South Africa's most innovative digital agencies.
I optimised PPC, SEM, SMM & SEO for nearly 20 brands' ad
& social accounts across Google, Meta, LinkedIn & YouTube.

I crafted copy & content for brands based in Europe, Africa and America. I also took on extra AM tasks and managed various ads to find & retain new clients for the agency.

B ONLINE

DIGITAL MARKETER

The first agency I worked at was one of Cape Town's top digital marketing & design agencies. I learnt fast, managing 30 brands across a range of industries and online platforms.

I crafted enticing proposals for prospective clientele and revitalised strategies for longtime clients. Ensuring PPC, SEO & SEM strategies worked in perfect symbiotic harmony.

FEATURED CLIENTS & FAMOUS BRANDS

SANDRO PARIS

ECOMmerce - DESIGNER FASHION

My favourite client has to be Sandro, a multi-million dollar French designer brand worn by The Kardashians, Jenners, Hadids, Beyonce & Zendaya, on red carpets & front pages.

It was a privilege to manage Google Ads that utilised ultra premium content, merging it with enticingly rich ad copy and an effective, ever-evolving HNWI targeting strategy.

COHEN HANDLER

LEAD GEN - LUXURY PROPERTY

Featured on Prime's Luxe Listings Sydney, Cohen Handler is a global giant, that has facilitated $8.5 billion of property purchases since 2009, and over $1B in the last 6 months.

My strategies ensured CPA was consistently optimised MoM & leads doubled YoY, which contributed to over $3B worth of purchases in the 18 months I've managed their Google Ads.

BINSINA PHARMACY

ECOMMERCE - HEALTH & BEAUTY

United Arab Emirate's largest pharmacy, and one of OMG's biggest clients. The enterprise generates millions of dollars each year and I've contributed to major profitable growth.

I managed their paid search & social accounts, investing +$50k monthly & generating 80% of their online revenue, by crafting & optimising ads, product feeds, content & copy.

AC3

LEAD GEN - TECH & IT

Global tech giant generating nearly $80 million in revenue annually, offering a range of IT services from cyber security & cloud management to AI automation & AWS consulting.

I managed their Google Ads scaling budget to over $25k per month & improving the ROAS to a record breaking 10,870%. Generating 1000's of leads monthly worth nearly $3 million.

PAPINELLE

ECOMMERCE - SLEEP & LOUNGEWEAR

Global luxury sleepwear & loungewear brand beloved by a loyal celebrity following including every A lister from Kendall Jenner to Nicole Kidman (without a sponsorship deal).

I managed ads for their 3 accounts (AU, USA & NZ), ensuring they scaled up their brand awareness & profitability globally, by doubling their ROAS & tripling their revenue YoY.

GS1

LEAD GEN - BUSINESS SERVICES

The creator of the original barcode & GTIN used to fulfil over 8 billion transactions worldwide. I was head copywriter for

their recent complete website redesign.

Servicing millions of businesses & billions of users globally.

Content I created will inform & guide billions, if not trillions of buyers & sellers, on their website in the years to come.

REVITAL

ECOMMERCE - HEALTH & WELLNESS

The UK's leading independent online health & wellness store. My optimisations improved their ROAS significantly increasing revenue to over $1 million in the last 6 months.

Achieved by crafting custom copy & content insightfully based on top performing past assets & elements, as well as thorough improvements to their Google Merchant Centre.

MAJE

ECOMMERCE - HIGH END FASHION

It was an honour to boost sales for a global designer brand featured in Vogue, Elle, GQ & Cosmo - worn by style icons Gigi Hadid, Kristen Bell, Selena Gomez, Paris Hilton & SJP.

To boost profitability of the luxury retail brand's Google Ads, I frequently optimised their Google Merchant Centre and crafted a variety of new ads for the latest collections & sales.

LUXITY

ECOMMERCE - DESIGNER RESALE

Africa's largest luxury designer reseller. With over 50 high-end brands like LV, Hermes, Rolex, Dior, Gucci & Louboutin. Together we sold the first pre-owned Birkin in South Africa.

I managed their FB, IG & Google Ads - doubling sales in 4 weeks & tripling annual revenue after a year. We made the news & records selling designer for up to a quarter million.

ENERGETIKS

ECOMMERCE - DANCEWEAR

My insights led AU's #1 dancewear brand to peak profitability.
I boosted ROAS to a record-breaking 3,000% using a blend of actionable analysis, strategic targeting & ad enhancements.

Overall, 50% of their online revenue was generated by Google Ads I managed, which saw incredible growth in the year I took over, with PPC sales increasing faster than all other sources.

ANVIL BAY

LEAD GEN - COASTAL ACCOMMODATION

Mozambique's most exclusive 5 star luxury lodge was my first marketing client. My role was to create copy & digital content for the website, social media pages & ad accounts.

I created all their content from videos & blogs to print, posts & radio, and even presented pitches to travel agents around the world - doubling reservations after a year of hard graft.

SURECHECK

ECOMMERCE - WOMEN'S HEALTH

I created blogs, social media and ads for Europe's largest pregnancy test brand. My first shoot, produced viral videos that got millions of views on Facebook & Instagram.

All content & ads were targeted at English, Romanian, Bulgarian, Macedonian & Albanian speaking countries.
So copy (and subtitles) had to be universally engaging.

WHAT I DO FOR CLIENTS

DIGITAL MARKETING SERVICES

- Analyse Data & Performance Metrics To Identify Opportunities

- Monitor New Features & Updates To Innovatively Lead Industries

- Copywriting & Creating Effective High Quality Content & Designs

- Manage & Distribute Budgets Effectively To Maximise Results

- Develop & Manage A/B Testing Strategies For Search & Social

- Summarise Insights & Findings To Derive Clear Next Steps

- Refine Targeting Analytically Based On Research & Trends
- Collaborate With Creatives To Design Compelling Ad Assets

PAID SEARCH SERVICES

- Comprehensive SEM Management & Strategies

- Setting Up And Optimising Google Ads Accounts

- Marketing Businesses With Microsoft / Bing Search Ads

- Search Term Analysis And In-Depth Keyword Research
- Crafting, Managing & Refining Ad Assets & Extensions
- Achieving Optimal Cost / Engagement Metrics & Boosting ROAS
- Update Campaign & Keyword Bid Strategies To Improve Results

- Campaign Creation: Search, P Max, Demand Gen, Shopping, Video, Display & App

PAID SOCIAL SERVICES

- Social Media Marketing & Management
- Strategically Optimising Meta Ad Accounts

- Setting Up & Customising Online Meta Shops
- Curating Visually Enticing Catalogs & Collections
- Boosting Posts To Increase Awareness, Following & ROI
- Utilising Interactive Features And Advanced Ad & Post Settings

- Analyse Performance To Guide Future Strategies & Achieve Goals
- Campaign Creation: Sales, Leads, Engagement, Traffic, Awareness & App Promotion

ORGANIC SEARCH SERVICES

- Effective SEO Enhancements To Rank High For Top Keywords
- Writing Engaging, Keyword-Rich Blogs & Informative Articles
- Keyword Research Using Tools Like SEMrush & Google Trends

- Setting Up & Integrating Google Analytics With Channels
- Analysing GA4 Reports For Actionable Insights & Strategies

- Improving Google Merchant Centre To Achieve An Optimal ROI
- Optimising Product Feeds With Best Practices, Plugins & Rules

- Yoast Optimisations And Basic Website Design & Development